Classified ads often have a lower priority than newspapers because they often display information that may not be of interest to readers. However, Colombian designers Felipe Salazar and Karen Castaneda created a unique optical illusion that captured readers’ attention. They incorporated it into an ad for client HiperCentr Corona, which sells kitchen products. Using text blocks with different shades of light, they created a 3D modular kitchen that appears in the middle of a graded section. The clever use of technical advertising creates a visual perception of depth and dimension, making it appear as if there is a three-dimensional kitchen within the classified area. By using optical illusions, designers have created something that stands out and attracts attention. Optical illusion is a powerful tool used in advertising to attract and intrigue audiences. They can take many different forms, including billboards, advertisements, packaging designs and promotional products.
Source: Reddit
In this case, the designers strategically placed blocks of text to trick the viewer’s brain into perceiving a dent in the 3D kitchen. The disproportionate size and placement of the text blocks create the illusion of depth and dimension, standing out from the surrounding graded section. This attention-grabbing nature of advertising has been made possible by advances in graphic design technology, allowing for more creative and innovative advertising strategies. Optical illusions are not only visually captivating but also benefit spatial perception and perception. While the brain is naturally trained to perceive depth and perspective, optical illusions can manipulate this perception. However, once understood, optical illusions can be appreciated for their artistry without misleading the viewer.
