In the mid-19th century, many artists practiced a particular form of art. The problem is, during that time, artists received quite modest compensation for their work. Painting or portraits was the way artists made a living at that time.
To increase their income, artists were hired by various companies or contracted, as it is often called today, to provide paid services.
So what is their job? What benefits can they bring to a large manufacturing company, for example?
Turns out it’s quite simple. Artists work as marketers and their task is to attract buyers with images of a particular product.
If they draw a simple picture that is indistinguishable from other pictures, it will not influence potential customers. But if the picture is unusual, perhaps a puzzle or riddle, then the customer will start to look at it and may therefore pay attention to the product or the name of the manufacturer. In general, advertising is always the driving force of commerce.
Now let’s look at today’s puzzle. This is part of an 18th century chocolate wrapper. To attract buyers, they asked a specific type of artist – a jester – to create this wrapper. And at the bottom of this wrapper (image), there is a question: “Where is this man, gentlemen?”
So can you find the man in the photo?
